WINESLUT wasn’t built to blend in.
Designed to cut through the clutter of wine aisles and Instagram feeds, WINESLUT quickly built a loyal following and retail footprint with zero legacy baggage and 100% point of view. I helped shape the name, story, design and copy to launch the new wine label from Santa Barbara wine producer Amy Christine. As one of only 45 female "Master of Wine" MOWs in the USA, she looked to create a brand people don’t just buy, but join.
My Strategy
WINESLUT was more than a new wine label. It was a chance to build a passion-driven brand from scratch. I created the identity, packaging, and full digital presence to reflect its provocative soul and female founder-spirit. Like any great story, it had to be equal parts visual, visceral, and unforgettable.
